The one consistent for the Cleveland Browns has been the iconic helmet. The plain orange with the “oreo” stripe down the middle has felt like the only thing that hasn’t significantly changed around the organization over the decades and decades of futility.
For most Browns fans, that look is not just preferred but required. Significant alterations like putting a dog or elf logo on it would be sacrilegious to them. For other fans, something interesting and different would be welcomed.
Few seemed bothered when the team unveiled numbers on the side of the helmets a couple of years ago as a part of the throwback uniform but 2023 could have the biggest change ever: white helmets.